I love this shade. It is a berry red with a hint of orange. It packs a punch so very little goes a really long way on the cheeks. I prefer this formula as a blush or than a lip color. The cream, blended in, smooths in nicely into the skin and it lasts a very long time, practically all day for me. On the lips, it does last as well, but can feel a bit too drying. HOWEVER, this as a base with a balm or a gloss topper on the lips is excellent. Or even, this as a topper to a lipstick, hello! I wore this on top of the Jenny Shea Butter lipstick, and it looked and felt beautiful.