11 YEARS

OF NONTOXIC BEAUTY

Celebrating with $11 beauty deals & exclusive free gifts.

No code needed.

Sale ends October 14 at 4pm CT.

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$11 BIRTHDAY DEALS

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Free with $150+

exclusive gift

Eleven Pretty Balm & Eyeshadow Duo

Eleven Pretty Balm is a neutral warm berry shade. Our organic shea butter infused Pretty Balm adds instant hydration to your lips while repairing & conditioning for your prettiest pout yet.

Eleven Loose Eyeshadow is a stunning warm rosy brown shade with flecks of gold.

DID YOU KNOW? Limited edition Pretty Balms are truly a one-of-a-kind product that can never be recreated. To eliminate production waste, we save the scraps from previous Pretty Balm batches & melt them all together to create a unique shade.

U.S. Shipping

Orders $150+ ship free during the Birthday Sale.

Close-up of a wrist with swatches of Eleven Pretty Balm and Eleven Eyeshadow.Open container of loose powder foundation next to a tube of tinted lip balm.Woman with closed eyes and natural makeup, wearing a brown top.

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11 Years of Root

Root was founded on the belief that what you put on your face should be natural, safe & enhance your beauty at a price anyone can afford.

When founder Krista Dolash was pregnant with her son in 2013, she became hyper-aware of everything she was putting in & on her body. After a deep dive into her beauty products, she found herself concerned that the mineral foundation marketed to her as "clean" & "natural", was in fact, full of fillers & harmful ingredients. She took matters into her own hands, recreating the foundation with only the good ingredients. From there, our first product was born - Pearl Powder Mineral Foundation.

What started as a hobby out of Krista's kitchen has grown into a full line of nontoxic makeup, skincare, haircare, body care & even nontoxic cleaning products.

Proudly made & located in Waverly, Iowa

Dedicated to giving back - we donate 1% of all sales to hand-picked charities every year.