60,000+ HAPPY CUSTOMERS
Effortless 4-step natural & nontoxic makeup routine.
The easiest makeup you'll ever wear.
Intro to Clean Beauty Bundle
Vegan, gluten-free, cruelty-free, nontoxic
Skin-loving, high-quality ingredients
High-performance at an affordable price
Skincare-infused for a glowing complexion
Simple 4-step routine with full size products
Select Your Shade:
$74
$55.50
Find Your Perfect Match
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An effortless, natural makeup look without the toxins.
Highest quality non-comedogenic ingredients
Root products are formulated using the best hand-picked ingredients that are always non-pore clogging, vegan, & gluten-free.
Weightless coverage for every skin tone
Customize your bundle by selecting the Pretty Booster+ shade that's right for you. Text us a photo of yourself to 877-773-8890 for a Beauty Expert’s help on finding your perfect Pretty Booster+ match.
Formulated with skin & lash boosting benefits
Packed with skin-loving vitamins & nutrients, our makeup is specifically designed to improve your skin & lashes while you wear it.
Effortless application & flawless finish
All products in this bundle are simple to apply & blend with ease, providing a flawless "no makeup" makeup look with minimal effort.
Clean ingredients without compromising performance.
Andie C.
Intro to Clean Beauty Bundle
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Intro to Clean Beauty Bundle
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Intro to Clean Beauty Bundle
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It's time to make the switch to better makeup.
Everything you need for a simple, high-performing 4-step natural makeup look.
Intro to Clean Beauty Bundle Includes:
Prime, Moisturize, Color-Correct + Anti-Aging
Pretty Booster+
Light to medium coverage tinted mineral makeup in 12 shades
Packed with hydrating skincare benefits & natural anti-aging
Long-wearing smooth application
Dual Cream Blush + Lip
Kayla Pretty Paint
Hydrating formula for a gorgeous natural glow
Nourishing natural ingredients for your skin & lips
Effortless application that stays put
Blur & Set Your Look
Organic Aloe Setting Silk
Sets your makeup with a flawless natural finish
Creates a smudge-resistant barrier
Visibly minimizes lines & pores while absorbing excess oil
Enhance & Grow Your Lashes
100% Lash Natural & Organic Mascara
Coats, thickens & nourishes each lash
Lash growth ingredients
Smudge-proof, water resistant & clump-free
"The best setting powder & the most affordable!"
Hundreds of 5-star reviews.
Handmade in small batches with the highest quality & care.
We meticulously hand-make Root products in our in-house Pretty Lab, ensuring every product is made with the highest quality & is 100% fresh.
Affordable, high-quality, professional products
Only the best skin-loving ingredients
Female-owned in Waverly, Iowa
Sustainable & eco-conscious practices
Root Makeup vs. Them
Root cuts no corners to bring you exceptional nontoxic products that deliver results.
Others
Specially formulated for all skin types, even the most sensitive.
Irritating ingredients & fillers that harm skin.
Only the best clean, nontoxic & skin-loving ingredients.
Contain hidden toxins, artificial fragrances & fillers.
Handmade in small batches in-house in the USA.
Large batches made cheaply by a mass-manufacturer, often overseas.
Affordable, high-quality products & ingredients.
Expensive yet cheaply made with low-quality ingredients.
Zero dyes or artificial fragrance - only natural ingredients & essential oils.
Use artificial dyes & fragrances linked to skin irritation & health concerns.
Truly healthy & safe, made with natural & organic ingredients.
Greenwashed. Claim to be "clean" & "natural" but are filled with toxins & cheap ingredients.
Always vegan, cruelty-free & gluten-free.
Sometimes cruelty-free, but don't take the extra step to be vegan or gluten-free & cater to all.
Frequently Asked Questions
Why should I switch to natural & nontoxic makeup?
Switching to nontoxic makeup is a beneficial move for both your skin's health & the environment. Nontoxic makeup products are formulated without harmful chemicals & harsh fillers commonly found in conventional makeup. This means they're gentler on your skin, reducing the risk of irritation, allergies, & breakouts, especially for those with sensitive skin types.
Using nontoxic makeup also means you're applying ingredients that are more in harmony with your body's natural processes. Root products contain nourishing, skin-loving ingredients that not only beautify but also care for your skin, improving its condition over time.
Root products are also created using ethical production practices including cruelty-free testing, eco-friendly packaging & ethically-sourced ingredients. By choosing Root, you're supporting sustainable practices & reducing your environmental footprint.
What is included in the Root Intro to Clean Beauty Bundle?
Our Intro to Clean Beauty Bundle comprises our best-selling products tailored for a complete natural makeup look including:
Pretty Booster+
Pretty Paint Cream Bush + Lip in the shade Kayla
Organic Aloe Setting Silk
100% Lash Mascara
Why are your prices lower than other natural & organic beauty brands?
Root is committed to making natural & organic beauty both high-quality & affordable. Here's why our prices are more accessible:
Accessibility Matters: We prioritize affordability. Our mission is to ensure that everyone can access & benefit from high-quality, clean beauty without breaking the bank.
Direct-to-Consumer Advantage: By maintaining a direct-to-consumer business model, we bypass the need for high mark-ups that accommodate retail & wholesale prices. This allows us to pass the savings directly to our customers. Instead of placing our products on retail shelves at higher prices, we've chosen a more direct approach, channeling the savings back to you.
In-House Expertise & Efficiency: Root operates its own in-house lab located in Waverly, Iowa. Unlike larger manufacturers with high minimums, our small & dedicated team crafts our products in our own facility. This not only ensures meticulous quality control but also eliminates the need for outsourcing. By manufacturing our goods in-house, we reduce costs associated with third-party involvement & shipping expenses, enabling us to offer our products at more accessible prices.
Are Root makeup products suitable for sensitive skin?
Yes, our products are crafted to be gentle & suitable for sensitive skin types. We focus on ingredients that promote skin health without causing irritation. However, just like people are allergic to plants, it is possible your body might not agree with an ingredient. In this extremely rare event, discontinue use & please contact us within 72 hours at hello@rootpretty.com, & we will refund you.
If you ever have a question about skin sensitivities or specific ingredients, please reach out to us at hello@rootpretty.com & we would be happy to assist you!
What’s the full list of ingredients for all included products?
Pretty Booster+:
Organic Aloe Leaf Juice, Organic Jojoba Seed Oil, Titanium Dioxide, Yellow Iron Oxide, Emulsifying Wax, Brown Iron Oxide, Vitamin E, Sunflower Seed Oil, Watermelon Seed Oil, Organic Hemp Seed Oil, Phenoxyethanol, DMAE Bitartrate, Meadowfoam Seed Oil, Carrot Seed Oil, MSM, Organic Neem Seed Oil, Organic Rosemary Leaf Extract, Zinc Oxide, Organic Helichrysum Essential Oil, Organic Ylang Ylang Essential Oil, Sericite Mica, Stearic Acid, Xanthan Gum, Polysorbate 20 & Tetrasodium Glutamate Diacetate
Pretty Paint:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Vitamin E & Sunflower Oil, May Contain: Titanium Dioxide, Mica, Iron Oxides, Silica & Tin Oxide
Organic Aloe Setting Silk:
Mica, Organic Aloe Vera Powder
100% Lash Mascara:
Water, Corn Starch, Organic Matricaria Flower Extract, Coffee Seed Oil, Organic Lecithin (from sunflower), Mica, Organic Carnauba Wax, Organic Rice Powder, Organic Sunflower Seed Oil, Vitamin E (from sunflower), Organic Grape Seed Oil, Organic Vanilla Planifolia Fruit Extract, Organic Oregano Leaf Extract, Thyme Extract, Organic Cinnamon Bark Extract, Organic Rosemary Flower Extract, Goldenseal Extract, Lemon Peel Extract • May Contain: Titanium Dioxide & Iron Oxides
Are Root's packaging materials environmentally friendly?
Yes, we prioritize sustainability. Our packaging is designed to be eco-friendly, using recyclable materials wherever possible to reduce our environmental impact. We also take back all packaging to ensure no packaging goes to waste. We accept back all empty Root packaging & will happily recycle it for you. For packaging that cannot be recycled locally, we recycle through TerraCycle. We also make great effort to use recycled contents in our shipping & handling materials.
60,000+ HAPPY CUSTOMERS
Effortless 4-step natural & nontoxic makeup routine.
The easiest makeup you'll ever wear.
Intro to Clean Beauty Bundle
Vegan, gluten-free, cruelty-free, nontoxic
Skin-loving, high-quality ingredients
High-performance at an affordable price
Skincare-infused for a glowing complexion
Simple 4-step routine with full size products
Select Your Shade:
$74
$55.50
Our Origin Story
Root was founded on the belief that what you put on your face should be natural, safe & enhance your beauty at a price anyone can afford.
When founder Krista Dolash was pregnant with her son in 2013, she became hyper-aware of everything she was putting in & on her body. After a deep dive into her beauty products, she found herself concerned that the mineral foundation marketed to her as "clean" & "natural", was in fact, full of fillers & harmful ingredients. She took matters into her own hands, recreating the foundation with only the good ingredients. From there, our first product was born - Pearl Powder Mineral Foundation.
What started as a hobby out of Krista's kitchen has grown into a full line of nontoxic makeup, skincare, haircare, body care & even nontoxic cleaning products.
Proudly made & located in Waverly, Iowa
Dedicated to giving back - we donate 1% of all sales to hand-picked charities every year.