60,000+ HAPPY CUSTOMERS
Claim your FREE
Pretty Paint
nontoxic multi-use cream pigment
We are so confident you will love it, we are giving you one for FREE.
Just pay shipping.
Three-in-one cheek, lip & eye color
Highly pigmented for long wear
Lightweight with a glowing finish
Deeply hydrating & nourishing
Creamy, buildable & blendable
Vegan, gluten-free, cruelty-free & nontoxic
Select Your Shade:
Blush + Lip
Bronze
Illuminator
Limited Edition
$16
FREE
Discount automatically applied at checkout.
Blush + Lip
ALANIS
MIRANDA
LORRAINE
HOLLY
KAYLA
KREA
DORI
LUNA
LINDSEY
JACI
MICKI
Blush + Lip
ALANIS
MIRANDA
LORRAINE
HOLLY
KAYLA
KREA
DORI
LUNA
LINDSEY
JACI
MICKI
Multi-Use Bronze
Multi-Use Bronze
Multi-Use Illuminator
MARGARET
RACHEL
CELESTE
KARNA
GWEN
KATHERINE
Multi-Use Illuminator
MARGARET
RACHEL
CELESTE
KARNA
GWEN
KATHERINE
Multi-Use Illuminator
MARGARET
RACHEL
CELESTE
KARNA
GWEN
KATHERINE
Minimal effort, maximum results.
Simple, high-performing ingredients
Root products are formulated using the best hand-picked ingredients that are always non-pore clogging, vegan, & gluten-free.
One product for cheeks, lips & eyes
Pretty Paint makes it a breeze to get ready. All of our makeup is nontoxic & safe for the entire face. Get a subtle boost of color with a light application or build it up for a statement.
Acts as skincare
Pretty Paint doubles as makeup & skincare in one. Packed with skin-loving vitamins & nutrients, our makeup is specifically designed to improve your skin while you wear it.
Effortless application
We believe makeup shouldn't be complicated, so we formulated Pretty Paint with ease of use & blend-ability top of mind. It's easy enough to blend out with your fingers for an on-the-go look that takes minutes.
"This formula can't be beat."
Hundreds of 5-star reviews.
Behind the formula.
Makeup designed to meet your skincare needs.
Organic Shea Butter
Deeply nourishes & prevents dryness
Smooths & softens skin
Supports natural collagen production
Organic Shea Butter
Locks in moisture
Anti-inflammatory properties help soothe irritation
Treats fine lines
Organic Jojoba Oil
Balances oil production
Highly moisturizing
Gentle for sensitive skin & skin conditions
Organic Babassu Oil
Rich in antioxidants to fight free radicals
Plumps the skin
Lightweight hydration
Full Ingredient List
Alanis Blush + Lip:
Organic Castor Oil, Organic Shea Butter, Organic Jojoba Oil, Organic Carnauba Wax, Organic Sunflower Oil, Organic Babassu Oil, Vitamin E, Titanium Dioxide, Mica, Iron Oxides, Zinc Oxide & Tin Oxide
Miranda Blush + Lip:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Lorraine Blush + Lip:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Holly Blush + Lip:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Kayla Blush + Lip:
Organic Castor Oil, Organic Shea Butter, Organic Carnauba Wax, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Vitamin E, Titanium Dioxide, Mica, Iron Oxides, Zinc Oxide & Tin Oxide
Krea Blush + Lip:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Dori Blush + Lip:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Luna Blush + Lip:
Organic Castor Oil, Organic Shea Butter, Organic Jojoba Oil, Organic Carnauba Wax, Organic Sunflower Oil, Organic Babassu Oil, Vitamin E, Titanium Dioxide, Mica, Iron Oxides, Zinc Oxide, Manganese Violet & Tin Oxide
Lindsey Blush + Lip:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Jaci Blush + Lip:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Micki Blush + Lip:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Margaret Bronze:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Rachel Bronze:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Celeste Illuminator:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Karna Illuminator:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Gwen Illuminator:
Organic Castor Oil, Organic Shea Butter, Organic Jojoba Oil, Organic Carnauba Wax, Organic Sunflower Oil, Organic Babassu Oil, Vitamin E, Titanium Dioxide, Mica & Iron Oxides
Katherine Illuminator:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Handmade in small batches with the highest quality & care.
We meticulously hand-make Root products in our in-house Pretty Lab, ensuring every product is made with the highest quality & is 100% fresh.
Affordable, high-quality, professional products
Only the best skin-loving ingredients
Female-owned in Waverly, Iowa
Sustainable & eco-conscious practices
Root Makeup vs. Them
Root cuts no corners to bring you exceptional nontoxic products that deliver results.
Others
Specially formulated for all skin types, even the most sensitive.
Irritating ingredients & fillers that harm skin.
Only the best clean, nontoxic & skin-loving ingredients.
Contain hidden toxins, artificial fragrances & fillers.
Handmade in small batches in-house in the USA.
Large batches made cheaply by a mass-manufacturer, often overseas.
Affordable, high-quality products & ingredients.
Expensive yet cheaply made with low-quality ingredients.
Zero dyes or artificial fragrance - only natural ingredients & essential oils.
Use artificial dyes & fragrances linked to skin irritation & health concerns.
Truly healthy & safe, made with natural & organic ingredients.
Greenwashed. Claim to be "clean" & "natural" but are filled with toxins & cheap ingredients.
Always vegan, cruelty-free & gluten-free.
Sometimes cruelty-free, but don't take the extra step to be vegan or gluten-free & cater to all.
Frequently Asked Questions
Why are you giving away free product?
We back our products 110% & have no doubt in our mind that you are going to LOVE your Pretty Paint! That's it. No strings attached. We just want you to try our products & we'll let you take it from there.
If you'd like to share us with your friends & family or give us a shout out on social media, you are more than welcome to.
Find us on social:
Instagram: @rootpretty
Facebook: @rootpretty
TikTok: @rootpretty
What is the cost of shipping?
Orders $0: $7.95 shipping
Orders $1-$74: $5.95 shipping
Orders $75+: SHIPS FREE!
When will I receive my order?
We pride ourselves on our fast shipping. Typically orders ship out the same day. During sales & special offers, orders can take up to 5 business days to ship.
Why natural & organic ingredients?
Switching to nontoxic makeup is a beneficial move for both your skin's health & the environment. Nontoxic makeup products are formulated without harmful chemicals & harsh fillers commonly found in conventional makeup. This means they're gentler on your skin, reducing the risk of irritation, allergies, & breakouts, especially for those with sensitive skin types.
Using nontoxic makeup also means you're applying ingredients that are more in harmony with your body's natural processes. Root products contain nourishing, skin-loving ingredients that not only beautify but also care for your skin, improving its condition over time.
Root products are also created using ethical production practices including cruelty-free testing, eco-friendly packaging & ethically-sourced ingredients. By choosing Root, you're supporting sustainable practices & reducing your environmental footprint.
Are Root makeup products suitable for sensitive skin?
Yes, our products are crafted to be gentle & suitable for sensitive skin types. We focus on ingredients that promote skin health without causing irritation. However, just like people are allergic to plants, it is possible your body might not agree with an ingredient. In this extremely rare event, discontinue use & please contact us within 72 hours at hello@rootpretty.com, & we will refund you.
If you ever have a question about skin sensitivities or specific ingredients, please reach out to us at hello@rootpretty.com & we would be happy to assist you!
What’s the full list of ingredients for all included products?
Alanis Blush + Lip:
Organic Castor Oil, Organic Shea Butter, Organic Jojoba Oil, Organic Carnauba Wax, Organic Sunflower Oil, Organic Babassu Oil, Vitamin E, Titanium Dioxide, Mica, Iron Oxides, Zinc Oxide & Tin Oxide
Miranda Blush + Lip:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Lorraine Blush + Lip:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Holly Blush + Lip:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Kayla Blush + Lip:
Organic Castor Oil, Organic Shea Butter, Organic Carnauba Wax, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Vitamin E, Titanium Dioxide, Mica, Iron Oxides, Zinc Oxide & Tin Oxide
Krea Blush + Lip:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Dori Blush + Lip:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Luna Blush + Lip:
Organic Castor Oil, Organic Shea Butter, Organic Jojoba Oil, Organic Carnauba Wax, Organic Sunflower Oil, Organic Babassu Oil, Vitamin E, Titanium Dioxide, Mica, Iron Oxides, Zinc Oxide, Manganese Violet & Tin Oxide
Lindsey Blush + Lip:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Jaci Blush + Lip:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Micki Blush + Lip:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Margaret Bronze:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Rachel Bronze:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Celeste Illuminator:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Karna Illuminator:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Gwen Illuminator:
Organic Castor Oil, Organic Shea Butter, Organic Jojoba Oil, Organic Carnauba Wax, Organic Sunflower Oil, Organic Babassu Oil, Vitamin E, Titanium Dioxide, Mica & Iron Oxides
Katherine Illuminator:
Organic Shea Butter, Organic Carnauba Wax, Organic Castor Oil, Organic Jojoba Oil, Organic Sunflower Oil, Organic Babassu Oil, Titanium Dioxide, Mica, Iron Oxides, Silica, Tin Oxide, Vitamin E & Sunflower Oil
Are Root's packaging materials environmentally friendly?
Yes, we prioritize sustainability. Our packaging is designed to be eco-friendly, using recyclable materials wherever possible to reduce our environmental impact. We also take back all packaging to ensure no packaging goes to waste. We accept back all empty Root packaging & will happily recycle it for you. For packaging that cannot be recycled locally, we recycle through TerraCycle. We also make great effort to use recycled contents in our shipping & handling materials.
Terms
100% off one Pretty Paint, just pay shipping. Limit one per person. Online only. Discount will automatically apply at checkout.
In Store Offer: Spend $25 & receive a free Pretty Paint.
Our Origin Story
Root was founded on the belief that what you put on your face should be natural, safe & enhance your beauty at a price anyone can afford.
When founder Krista Dolash was pregnant with her son in 2013, she became hyper-aware of everything she was putting in & on her body. After a deep dive into her beauty products, she found herself concerned that the mineral foundation marketed to her as "clean" & "natural", was in fact, full of fillers & harmful ingredients. She took matters into her own hands, recreating the foundation with only the good ingredients. From there, our first product was born - Pearl Powder Mineral Foundation.
What started as a hobby out of Krista's kitchen has grown into a full line of nontoxic makeup, skincare, haircare, body care & even nontoxic cleaning products.
Proudly made & located in Waverly, Iowa
Dedicated to giving back - we donate 1% of all sales to hand-picked charities every year.
60,000+ HAPPY CUSTOMERS
Claim your FREE
Pretty Paint
nontoxic multi-use cream pigment
We are so confident you will love it, we are giving you one for FREE.
Just pay shipping.
Three-in-one cheek, lip & eye color
Highly pigmented for long wear
Lightweight with a glowing finish
Deeply hydrating & nourishing
Creamy, buildable & blendable
Vegan, gluten-free, cruelty-free & nontoxic
Select Your Shade:
Blush + Lip
Bronze
Illuminator
Limited Edition
$16
FREE
Discount automatically applied at checkout.